“Frame It, and Sell It in Dollars”: KZN Man’s Traditional Carpets Spark Interest Online
- A KZN man, who is a skilled craftsman, showed off his gorgeous traditional mat business, explaining the labour of love that goes into making the intricate rugs
- The impressive video, which was shared on TikTok by @mr.west.buthelezi25, showcased the beautiful patterns of isicephu and the man's dedication to his craft
- Social media users responded with immense appreciation and admiration for the man's work, with many placing orders and offering advice on how to grow his business

Source: TikTok
A powerful and inspiring video of a talented Zulu man gave a rare look into a traditional African craft.
The beautiful clip, shared on TikTok by @mr.west.buthelezi25, was met with immense praise and admiration from social media users.
The video features the man, @mr.west.buthelezi25, showing off his gorgeous traditional mat, known as isicephu. The mat, which is often used during traditional ceremonies, is decorated gorgeously by @mr.west.buthelezi25 into intricate and colourful designs.

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A craft that cannot be rushed
The man explains that he has been getting many orders for September and October via his direct message. He adds that he can not take nearby orders as the carpets take a while to prepare and that he also has other things to attend to. He notes that the orders he is currently busy with are for January 2026 delivery, highlighting the long wait that people endure to get their hands on his carpets.
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Source: TikTok
SA comments on the man's work
The clip gained massive views, likes, and comments from social media users who could not stop complimenting the work of his hands. Many said they were willing to wait for their orders and get them next year, with some even in Ireland placing orders.
Some users offered advice, suggesting that he should hire and train people so that he could do mass production. The man, however, responded, explaining that he had tried, but the work was not the same and that customers were returning the mats, showing his commitment to quality over quantity.

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User @LovelyJikiza advised:
"Frame it, and sell it in dollars ungiphe (and give me) 10%."
User @Sakhi_Creatives shared:
"Hire people and respond more politely, ungabi ngathi you have some pride mfanakithi."
User @Boymama commented:
"Why don't you hire abantu bhuti, ubafundise so that ungalahlekelwa ama (and teach them the skill so that you don't lose orders), this seems like umsebenzi omningi uwedwa (this looks like it's a lot to only be done by you)."
User @Ale79072 advised:
"The unemployment rate is high. Focus on business and grow your business, then hire people to do the job for you."
User @LadyK shared:
"Wow👌beautiful work bhuti! May God bless your business 🙏."
User @user42190903381466 said:
"These are perfectly beautiful. Top notch 👌♥️."
Watch the TikTok video below:
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Source: Briefly News